FLi Artists (formerly Folklore International) has faithfully represented artists of exceptional talent world-wide since 1957. We offer services and expertise in booking, touring, management, music publishing, theatrical sound design and record production. With offices in Los Angeles and New York, we are proud of our diverse roster spanning the worlds of Americana, global roots, Latin America, Celtic, blues, gospel, Cajun and jazz.
Born in Cambridge, MA, Matt moved to Northern California at an early age. He now presides over FLi Artists’ East Cost office in the beautiful Hudson Valley, near New York City.
As a young musician Matt honed his skills in the streets and pubs of Paris. Between extended trips abroad he completed a degree in International Development Studies, which led to work and study abroad in France, Indonesia, Mexico and Haiti. In addition to his native English, Matt speaks Spanish and French.
While still in college Matt developed his skills as a music agent, working part time with his father and grandfather. After graduating, he lived in France before returning to California to work as a carpenter and artisan jeweler. During this time he co-founded the band Spiral Bound, an acoustic music project exploring (among other things) the common ground between Celtic and American song traditions.
Eventually, Matt’s interest in music as a social force led him back to FLi Artists where he has since helped to expand the agency’s roster to include a new generation of musicians with increased international focus.
Shortly after the attacks of September 11, 2001, Matt worked closely with the Brooklyn Academy of Music to book a North American tour for “Songs of the Sufi Brotherhood” — a concert of 3 distinct Sufi music traditions — featuring Hamza El Din from Nubia, Rizwaun Muazzam Qawwali from Pakistan, and Hassan Hakmoun from Morocco. In spite of new US visa restrictions (2 members of the Pakistani group were denied entry), the tour went forward to critical acclaim.
In 2006 Matt moved his operations to Europe where he worked for two years from Helsinki, Finland. During this time FLi expanded its network of international agent affiliates as well as concert and festival bookings worldwide.
Matt served as Executive Producer on The Seal Maiden (an album of Irish music for children, featuring Karan Casey and Friends) and as Co-producer on Eric Bibb’s album Deeper In The Well. He was a Board Member of the Western Arts Alliance and Womex (World Music Expo) showcase selection juror.
Matt currently shares the agenting, management and senior administrative duties at FLi Artists with his father, Mitch Greenhill.
Mitch Greenhill, president of Folklore Productions/Fli Artists, is also a record producer, recording artist, performing musician, theater composer and sound designer, and author.
A product of the Cambridge, Massachusetts, folk music scene, Mitch recorded two albums for the Prestige label in the 1960s. He also accompanied Rosalie Sorrels on her seminal album If I Could Be the Rain. Towards the end of the decade, he drifted west and, with Mark Spoelstra and Mayne Smith, formed the country-rock band The Frontier. After The Frontier disbanded, Mitch worked as lead guitarist in a number of Northern California honky-tonks, and continued as a studio guitarist and producer with other artists, including Dave Van Ronk and Eric von Schmidt. In 1976 he joined his father at Folklore Productions, now FLi Artists, where he worked as agent and/or manager for Doc & Merle Watson, Taj Mahal and others. He produced albums for the Watsons (including one Grammy-winner), and also for John Renbourn, Rosalie Sorrels, Robin Flower and the San Francisco Mime Troupe. In the late 1970s Mitch Greenhill & Mayne Smith recorded three albums, available on iTunes, and toured Britain and Italy.
In the mid-1980s, Mitchell began a deep involvement in theater. On Broadway, he composed original music for An Almost Holy Picture, a dramatic play starring Kevin Bacon. At the Mark Taper Forum, The Waiting Room (mainstage, 1994) and Getting Away with Murder (cabaret, 1992) were recognized by Los Angeles Drama-Logue Awards for sound design and original music, respectively. His South Coast Repertory work on Sidney Bechet Killed A Man also received a Drama-Logue Award in 1997. He has composed and/or designed for Pasadena Playhouse, La Jolla Playhouse, the McCarter Theatre in Princeton, the Huntington in Boston, Arena Stage in Washington and Berkeley Repertory Theatre. Musical compositions include settings of poems by T.S. Eliot and William Blake. Film credits include performances in Walter Hill’s The Long Riders and Todd Haynes’ Safe.
Today Mitch performs with String Madness, an all-acoustic all-instrumental ensemble that plays “String Band Music from Bach to Bebop.” The band has released two albums, available on iTunes.
Mitch’s 2020 book, Raised by Musical Mavericks: Recalling life lessons from Pete Seeger, Lightnin’ Hopkins, Doc Watson, Rev. Gary Davis and others, describes how a gang of mighty musicians affected his coming of age in the turbulent 1960s. When Pete Seeger and Sonny Terry stepped into the family living room, Mitch was an impressionable 13-year-old. They became the first in a series of houseguests and musical mentors, to be followed by Reverend Gary Davis, Doc Watson, Lightnin’ Hopkins, Merle Travis, Eric von Schmidt and others. His father Manny had just embarked on a career in the music business that would include managing artists like Joan Baez and presenting artists like Bob Dylan. And as the family changed, along with the culture writ large, Mitch was buffeted about in the wake. Raised by Musical Mavericks is available in paperback and ebook on Amazon.
To learn more about the works of Mitch Greenhill, please go to mitchgreenhill.com and see the links below:
Mitch Greenhill’s Reverbnation pages:
For press inquiries and other questions contact mitchg@fliartists.com
Andy joined the FLi team in 2007 originally as an assistant. After many years he’s become a valuable asset to the team, and handles an array of operations from making the website work, to organizing our internal database, contracting, marketing, scheduling, and much more.
Mary Conte has been with FLi since 2013 and plays a key role in balancing our books, finance admin and more.
Gabby is a key player on our team, and has been working as an admin assistant with FLi since the fall of 2022. Gabby assists with contracting, marketing, social media, data curation and more.