FLi Artists (formerly Folklore International) has for 60 years faithfully represented artists of exceptional talent world-wide. We offer services and expertise in booking, touring, management, music publishing, theatrical sound design and record production. With offices in Los Angeles and New York, we are proud of our diverse roster spanning the worlds of Americana, global roots, Celtic, blues, gospel, Cajun and jazz.
Born in Cambridge, MA, Matt moved to Northern California at an early age. He now presides over FLi Artists’ East Cost office in the beautiful Hudson Valley, near New York City.
As a young musician Matt honed his skills in the streets and pubs of Paris. Between extended trips abroad he completed a degree in International Development Studies, which led to work and study abroad in France, Indonesia, Mexico and Haiti. In addition to his native English, Matt speaks Spanish and French.
While still in college Matt developed his skills as a music agent, working part time with his father and grandfather. After graduating, he lived in France before returning to California to work as a carpenter and artisan jeweler. During this time he co-founded the band Spiral Bound, an acoustic music project exploring (among other things) the common ground between Celtic and American song traditions.
Eventually, Matt’s interest in music as a social force led him back to FLi Artists where he has since helped to expand the agency’s roster to include a new generation of musicians with increased international focus.
Shortly after the attacks of September 11, 2001, Matt worked closely with the Brooklyn Academy of Music to book a North American tour for “Songs of the Sufi Brotherhood” — a concert of 3 distinct Sufi music traditions — featuring Hamza El Din from Nubia, Rizwaun Muazzam Qawwali from Pakistan, and Hassan Hakmoun from Morocco. In spite of new US visa restrictions (2 members of the Pakistani group were denied entry), the tour went forward to critical acclaim.
In 2006 Matt moved his operations to Europe where he worked for two years from Helsinki, Finland. During this time FLi expanded its network of international agent affiliates as well as concert and festival bookings worldwide.
Matt served as Executive Producer on The Seal Maiden (an album of Irish music for children, featuring Karan Casey and Friends) and as Co-producer on Eric Bibb’s album Deeper In The Well. He was a Board Member of the Western Arts Alliance and Womex (World Music Expo) showcase selection juror.
Matt currently shares the agenting, management and senior administrative duties at FLi Artists with his father, Mitch Greenhill.
A product of the Cambridge, Massachusetts, folk music scene, Mitch recorded two albums for the Prestige label in the 1960’s. He also accompanied Rosalie Sorrels on her seminal album If I Could Be The Rain. Towards the end of the decade, he drifted west and, with Mark Spoelstra and Mayne Smith, formed the country-rock band Frontier. After Frontier disbanded, Mitch worked as lead guitarist in a number of Northern California honky-tonks, and continued as a studio guitarist and producer with other artists, including Dave Van Ronk and Eric von Schmidt. In 1976 he joined his father at FLi, where he worked as agent and/or manager for Doc & Merle Watson, Taj Mahal and others. He produced albums for the Watsons (including one Grammy-winner), and also for John Renbourn, Rosalie Sorrels, Robin Flower and the San Francisco Mime Troupe. Resuming their performing and songwriting partnership, Mitch Greenhill & Mayne Smith released two albums and toured Britain and Italy.
Today Mitch performs with String Madness, an all-acoustic all-instrumental ensemble that plays “String Band Music from Back to Bebop.” The band’s first album was released in 2013.
In the mid-1980’s, Mitchell began FLi’s involvement in theater. On Broadway, he composed original music for An Almost Holy Picture, a dramatic play starring Kevin Bacon. At the Mark Taper Forum, The Waiting Room (mainstage, 1994) and Getting Away With Murder (cabaret, 1992) were recognized by Drama-Logue Awards for sound design and original music, respectively. At South Coast Repertory his 1997 work on Sidney Bechet Killed A Man also received a Drama-Logue Award. He has also composed and/or designed for Pasadena Playhouse, La Jolla Playhouse, the McCarter Theatre in Princeton, the Huntington in Boston, Arena Stage in Washington and Berkeley Repertory Theatre. Film credits include Walter Hill’s The Long Riders and Todd Haynes’ Safe.
Mitch’s early Prestige recordings have been reissued on Fantasy as Shepherd of the City Blues. Also available on CD are Storm Coming and Back Where We’ve Never Been, by Mitch Greenhill & Mayne Smith.
Perhaps best known for his stories and commentaries on NPR, PRI’s The World and Pacifica Radio, Betto has deep experience in the field. He has worked as manager, consultant, lecturer and presenter of Latin American music, and has been a valuable member of the FLi family for many years.